Empty states can have a more experimental and personal design and language.

We’d love to see positive empty states.

Distinguish between different empty states:

Only appears once, e.g. when fields have to be filled. Example: Product overview > motivate the merchant to actively create the first product.

Cannot be changed by simple action, e.g. results that depend on the sales performance. Example: Orders > support the merchant with a successful business. Don’t: Cheeky phrases such as “Looks pretty empty here.”

Particularly short, e.g. Example: Product detail page > collection list